Web Site Hosting and Marketing?

I have an idea for a website that will essentially be selling one product. I pretty much have the design sorted but have to incorporate credit card payment facilities. Is this one of the jobs "hosting" does? what else does it do? any reliable recommendations to a hosting site?


Totally confused re site marketing...Pay per click, adwords, adsense etc. I can trawl through the web for info but is there an organisation or course or central source where I can attend/access a complete picture?
Web Site Hosting and Marketing?
If you like to create websites (usually you will end up more than 1 website), go for multiple web hosting services where you could host all your websites in one account.





I would like to suggest following webhosting , they are excellent.





Hostmonster http://www.hostmonster.com/track/ryukend...





They offer hosting of "unlimited domains" and you will get massive webspace of 200000 MB (200 GB ). They only charge $5.95/month and they offer "a free Domain Name" and installing service called "Fantastico". By using Fantastico, you could create own forum, photo gallery, shopping cart (e-commerce),your own auction site and your own blogs within few seconds. They also offer "Free Website Builder" as well.


Visit the site to check details.





Hostmonster http://www.hostmonster.com/track/ryukend...





Domains


Following site is quite good to register domains as price is reasonable with free privacy. Some charge about $5/ year just for free privacy.





IPOWER http://www.anurl.com/?TXIBE
Web Site Hosting and Marketing?
Hi,





Most hosting companies do not do search engine marketing which is what you need to get lots of traffic coming to your Web site. Some will do it as an added feature, but it's anybodies guess on how effective it is.





Google AdSense is a free service to the Web site publisher and when someone clicks on AdSense, you make a little money. Google places ads on your Web site based on a keyword analysis of your pages. You add the code provided by Google to your Web pages. This html code is invisible to visitors and provides Google with a method to stick ads in your Web pages.





Google AdWords is not free. You create the ad and Google will place them on its searched pages. You bid on the keywords. The highest bidder gets placed at the top of the pile. When someone clicks on your AdWord, it cost you money. Some AdWords cost $.10, but they can run as high as $20 or more. You are allowed to put a limit on how much you spend and when that limit is reached, Google pulls your ad. AdWords is not for beginners - you can lose your shirt.





AdWords is also called pay-per-click (PPC).





Listen! Here are some tips on creating your own Web site.





Don't fall prey to those "Free" Web site builders that only give you a few pages. However, NVU, is a free Web site builder that allows you to build Web sites right, for free and as many pages as your want, thousands even.. More on that later.





Just creating a Web site will not attact targeted traffic. What is traffic?





Glad you asked because it's the heart and soul of a Web site's success.





Listen! Targeted traffic is the name of the game. Without traffic your Web site will be invisible to the search engines (Google, MSN, Yahoo, Ask). There are others, but they a insignificant compared to the majors.





Targeted traffic is visitors coming to your Web site for information. They are not looking for your Web site. Nope. They are looking for relevant information. If your Web site is just a few pages, the search engines will never find you.





Most new people to Web site building will fall prey to the many so-called "free" web sites and waste a lot of time on them and achieve little in the way of targeted traffic. The theme of your Web site should be something you are very interested in (http://passion.sitesell.com/waltera1.htm... It just doesn't make sense to create a Web site and then have it ignored by the search engines (SEs). The major SEs are Google, Yahoo!, MSC, and Ask. If they don't know you are there, your Web site, for all practical purpose, is invisible. SEs find you when you have lots of content - many pages of information, relevant to the theme of your Web site.





You see, there are thousands of web sites that purport to create a free Web site. What they don't tell you is how to attract targeted traffic via the search engines (Yahoo,Google,Msn, Ask). Web site creation is all you get. Amazon has a program to tell you how popular your Web site is here: (http://traffic-test.sitesell.com/waltera... The program is called Alexa and it will compare a Web site to 65 million active Web sites and give you a rank as to how you stand in that 65 million Web site universe. 500,000 is good, but anything under 100,000 is terriffic. Google is under 10 the last time I looked. If your Web site is not recognized by the SEs, then your Alexa rank will be "no data". A no date rank means the Web site is invisible to the SEs. Invisible means no visitors, no visitors means no targeted traffic, no traffic = no money. Creating your Web site was a waste of time.





And you might be able to create 5 or 10 pages at most, even less, before they begin to nickel and dime you to death with add-ons that cost money and before you know it the "free" web site costs over $300 and more, assuming you don't drop out by this time because the Web site just doesn't work and you may have wasted a year on this fruitless effort.





Many people new to Web site creation believe that you just create a Web site and they will come. Like the baseball movie, Field of Dreams (1989), where Kevin Costner creates a baseball field in the middle of nowhere and soon thousands are flocking to the field.





This only happens in the movies, not in real life.





You must attract the search engines(SEs). The most cost effective way to do that is by creating lots of Web pages with quality, relevant content (information) that matches user's needs and requirements for information..





Potential visitors do not look for a web site per se. They do not enter your Web Address. They are looking for information. They do not enter your Web site URL into an SE. They enter keywords or phrases into the SE and the SE responds with millions of Web sites in many cases and then the surfer may make his keyword more relevant and try again. Most surfers only look at the first few pages even though there may be millions of hits on a particular keyword.





So the first thing you must do is to brainstorm you keywords - which keywords are relevant to the theme of your Web site.





But this is not enough. Remember the concept of supply and demand?





Let me explain. If there is a low supply of something, say a commodity like coffee, that means that there is not much available. What happens if many people all want a lot of coffee. That creates a big demand for coffee, but when they go to buy coffee the price has gone up. It went up because the demand exceeded the supply. This causes the coffee growers to grow more coffee. They grow too much and there is a big supply, so the price drops because the demand has dropped owing to the increase in the supplies of coffee.





The same concept can be applied to keywords or phrases. Really scarce keywords with hardly any supply related to your Web site theme.





How do you find those keywords that have a huge demand and very little supply?





Aye, that's the rub.





One of the ways to do this without spending any money is to use Google's AdWord tool: (https://adwords.google.com/select/Keywor...





This tool is actually intended to help advertisers decide which keywords to buy. It provides Demand (they call it "Search Volume") and "Advertiser Competition" (another kind of Demand for your keywords!). This tool even provides the "monetary value" (optional) of your keywords (i.e., what advertisers can expect to pay).





So what do you (a publisher (a Web site builder), not an advertiser) look for? Remember this for now...





* the more relevant keywords that are generated by this tool,





* the greater the Demand ("Search Volume") for the keywords,





* the greater the "Advertiser Competition", and





* the more the keywords cost advertisers...





... the better for you!





Just go through the tutorials that Google has to offer.





The other tool for keywords is Worktracker - it is not free, but is the best on the Web for analyzing keyword demand and supply: (http://www.wordtracker.com/index.html). Try their free trial. I entered "free keyword analysis" into Google and got 11 million hits so you know it's a hot topic.





Once you know what your keywords are, they form the basis of creating Web pages for your Web site. You sprinkle relevant keywords throughout your Web page. These will attract the SEs and if you have enough pages, you will rise up through the ranks and hopefully achieve a listing on the first page of the SEs.





The SEs use software called "spiders". The spiders job is to crawl the entire universe of Web sites and index them by keyword. The database index is why they can return an answer so fast because there are now a billion Web sites or so and still growing fast.





You keep adding pages to your Web site - the more pages the better. That's why the phrase, "Content is King!" came about. The SEs love lots of high quality content.





That's also why most 5 - 10 page Web sites attract no targeted traffic. The SEs just ignore them.





However, all is not lost because once you get to about 30 pages, the SEs begin to take notice. When you reach 50 pages, you may see a page ranked number one in an SE, but don't stop there. Keep adding pages - just one a day would mount up to 365 in one year.





Now, where do you find software that can build your Web site. Here is one that is free and it's a lot like Microsoft's Front Page. These are sometimes called WYSIWYG editors, pronounced "wizeewhig" and means "What You See Is What You Get". Another more expensive editor is Macromedia's Dreamweaver, but this costs several hundred dollars.





The Web site for the free WYSIWYG is: (http://www.nvu.com/index.php). NVU; pronounced "New View". There are free tutorial there. More tutorials can be found by entering "free nvu tutorials" in Google.





You may want to try GIMP (Gnu Image Manipulation Program). This is a free graphics editor that rivals best of breed Adobe Photoshop. There are free tutorials for GIMP, too here: (http://www.designyourownweb.com/gimp-tut...





Once you have your Web site constructed on your PC or Mac, then you need to get a domain name and a server host.. This will cost money, $10 to $300 per year depending on options. About the cheapest with the most options is GoDaddy. Go here: (http://www.godaddy.com/gdshop/default.as...





There are free hosting sites, but you have to put up with their advertising all over your pages. There is really no "free lunch"; there's always a catch.





Once you have your domain name and host, you upload your Web site to your hosting supplier or server and you are published on the web. As you create more pages, you continue to upload those pages to your host server.





That's what it takes to get published, but we are not done yet. We now have to get recognized by the SEs. If you have enough high quality content and are patient, eventually the SEs will discover you. Impatient people use something called Search Engine Optimization (SEO) or Internet Marketing. Here is a new book that does just that: "Search Engine Optimization - An Hour A Day" by Jennifer Grappone and Gradiva Couzin.





Then, there is Brad Tabke's "26 steps to 15K a day". It boils down to solid content thoughtfully put together can make more impact than a decade's worth of tweaks that may or may not work such as fiddling with META tags. Find his 26 steps here: (http://www.frihost.com/forums/vt-2797.ht... Brad also created and runs one of the best forums for Web site building information at: (http://www.webmasterworld.com/).





I would really be remiss if I did not mention how I created my Web sites. They were created with Site Build It! a Web site builder developed by Sitesell, Inc., a Canadian company that has been around since 1967 and has helped people world-wide to create their own Web sites (over 20,000). Web hosting is included in the price. It does all of the above utilizing 50 programs that build working Web sites (http://results.sitesell.com/waltera1.htm... No geeky knowledge required. Hardly any PC knowledge is necessary and it creates pages fast and uploads them to the host server automatically.





You may want to check it out, before going it alone. A forum is offered that gives budding Web site builders lots of help.





Kindest Personal Regards,





Walt Brown


Site Build It Certified Webmaster


http://store.sitesell.com/waltera1.html


capecod1@capecod-beaches.com


wab@theworld.com





P.S. Don't forget to check out (http://www.webmasterworld.com/) for lots of free and useful Web building information.





P.P.S. Some interesting articles on this Web site - (http://www.jehochman.com/articles/) about search engine marketing (SEM), also called search engine optimization (SEO).
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Reply:Yes you can get a shopping cart and merchant account from a hosting company. http://www.dakotawebhosting.com has shopping carts and merchant accounts in one place.
Reply:I use HostMonster..HostMonster offers the absolute best value for web hosting available today. They have the best combination of features, reliability, speed, and price, as well as the ability to consistently maintain the best customer service in the industry. They also allow you to host UNLIMITED domains and UNLIMITED subdomains with 1 account! They offer UNLIMITED email accounts, extremely generous storage(200G!!!) and bandwidth(2000G!!!) allowance, eCommerce capibility, free setup, free domain for life, tons of free scripts and bonuses, they accept Paypal, and offer a 30-day money back guarantee. They also support PHP, MySQL, Perl, Ruby, SSL and more!





HostMonster offers tons of additional useful web applications such as 100 free MySQL databases, spam protection, web templates, Agora Shopping Cart, OS Commerce, Fantastico script library, Form mail, Guestbook, Bulletin Board, PHP Nuke, Chat, Blogger, Promotion Tools, Image Galleries, Poll/Surveys, Web Auctions, and search engine submitter amongst others.





Whether you are looking to host a personal hobby site or multiple, high-traffic, large eCommerce based storefront sites, HostMonster is currently the best value available.HostMonster also guarantees 99.9% network and server uptime.





The price is only $5.95/month!!!





HostMonster:http://www.hostmonster.com/track/hosting...


HostMonster:http://www.hostmonster.com/track/hosting...
Reply:Look no further than the host of Yahoo answers. No prize for guessing right, but yes Yahoo has all the tools. Might as well get on board with them check this site out http://www.geocities.com/lcming/website0
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Reply:Check out www.johngalvin.biz for ideas about hosting and marketing.





Regards,





John Galvin.
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Reply:If all you have is one product then a good solution for you might be to contract with a payment processing company that provides a securely hosted online payment form.





This means you can host your website on any service you choose and not have to worry about buying and configuring the security certificate and SSL encrypted directory (https) you would need to host your own payment page or shopping cart.





PaySimple (www.paysimple.com) provides a payment gateway that includes a securely hosted payment form--all you need to do is link to it from your website using a buy now button or some other similar link. Your customer would then enter payment information on the secure form and the money would be deposited directly into your bank account (unlike PayPal where they hold the money and then transfer it to your PayPal account).





With PaySimple you can get approved to accept credit card payments, or ACH payments (direct debits from your customer's checking accounts.) Their rates are typically lower than PayPal.





Here's a page where you can compare various payment gateway solutions:





http://www.paysimple.com/competitors.htm...





For information on internet marketing, take a look at the Resource Directory at WDFM (bottom of the page)--it is a fantastic resource that reviews many tools used for internet (search engine, email, etc.) marketing:


http://www.wdfm.com
Reply:Ok for web hosting I highly recommend:


http://secure.hostgator.com/cgi-bin/affi...


I have used them for years you won't be dissapointed.





For payment processing you should use www.paypal.com .They are a perfect solution for an online store.It is really easy to create your shopping cart buttons and things using their merchant tools.





For advertising You could try google adwords. http://www.google.com/ads


It's really easy to set up an advertising campaign and you can control how much you spend daily, $1, $5 whatever your budget is.





Also don't forget to get free advertising using link exchanges.Look for sites simlilar to yours and see if they would like to exchange links.You won't get a lot of traffic from it but it's free and worth it!





Good Luck!

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